What We did

To maximize signage visibility and drive foot traffic for the retail shop, we developed a comprehensive strategy that addresses the unique challenges of the location.

Fairness in Competition: We argued that granting permission for a slightly longer sign would help the shop achieve a more balanced level of visibility, ensuring fair competition within the shopping mall. This approach aligns with the core principles outlined in the city's sign ordinance, which emphasizes promoting fairness in competition within the business community.

Proportionality and Aesthetics: We demonstrated that a larger sign would create a more balanced and aesthetically pleasing look for the building, contributing positively to the overall streetscape.

Optimizing Signage Allocation: We proposed allocating the limited signage allowance for the secondary facade facing the parking lot towards a longer sign on the primary facade facing the street. This approach adheres to the total signage allowance outlined in the ordinance and prioritizes visibility for customers arriving by car.

Code Compliance: We ensured that our signage design complied with the city's Municipal Code, which specifies a maximum sign area of 50 square feet for buildings within 100 feet of a public right-of-way.

Consistency with the Area: We highlighted that a 50 square feet sign for the shop would maintain consistency within the streetscape and not disrupt the overall aesthetic, as several neighboring businesses in the area have signage exceeding 50 square feet.

By considering these key factors, we developed a signage strategy that effectively addresses the unique challenges of the location and maximizes visibility for the retail shop.

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Solution

We prepared a detailed design plan and submitted a request to the Malibu Permit Office for a maximum 50-foot sign. Our strategy was to demonstrate how a longer sign would provide superior visibility and benefit the business, while maintaining Malibu's distinctive visual character.

Results

A stronger, more visible signage presence that attracts more customers and drives foot traffic

Enhanced aesthetic appeal of the shop's facade, contributing positively to the overall streetscape

A competitive edge over centrally located stores, leveling the playing field for the retail shop

A successful outcome that demonstrates our expertise in developing effective signage strategies that meet local regulations and enhance business visibility

Takeaways

A well-designed signage strategy can make a significant impact on a business's visibility and competitiveness

Understanding local regulations and adapting to the unique challenges of a location are crucial to a successful signage strategy

A comprehensive approach that considers aesthetics, consistency, and proportionality can lead to a successful outcome

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Our Expertise

At Vie, we specialize in developing tailored strategies that help businesses overcome unique challenges and achieve their goals. Our expertise in signage strategy, combined with our understanding of local regulations and aesthetics, enables us to deliver effective solutions that drive results.

If you're struggling to maximize your business's visibility, contact us today to learn how our strategy services can help you achieve your goals.

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