The Challenge
Elevating mothers as modern heroes.
Erro is a retail fashion brand founded to provide quality modern maternity clothing for moms before and after birth.
Solution
Erro designs functional, innovative, and thoughtful maternity and nursing clothes for during and after pregnancy. Erro strives to create the perfect balance between function and comfort, so that mothers-to-be and new mothers can feel supported and cozy in their clothing. We designed a minimal, clean and functional e-commerce experience focused on featuring the Erro products and their functionality.
Brand / Design system
Erro supports mothers before and after child birth by bringing quality fashion to those heroes. Our approach to the brand identity is anchored to the 1920 period and its Art deco movement. Clean lines, geometric patterns and a celebration of classic femininity create a modern visual base for Erro as a modern yet timeless maternity fashion brand. This mark symbolizes Erro's mission of elevating mothers.
