The Challenge
Creating a unique celebration of the latin culinary experience.
Our mission was to help Hilton launch and grow a restaurant brand that introduces people in the Middle East to latin culture through cuisine.
Solution
The Izel dining experience is grandiose, inspiring and memorable. Our mission to expand this experience to the digital world helped make the launch of this iconic brand a success.
Brand / Design system
Based on the concept of an ancient Maya goddess, the goddess of the earth & moon, protector of the sea, goddess of fertility comes the Latin American restaurant of Izel. The ancient cultures of the Maya and Aztec still captivate imagination & wonder. With this the designers delved into the passion of Latin America- erotic, mystical & sensual, from the music, the arts, dance & food, the passions of South America create this moody, sultry interior experience, a tribute to the Goddess Izel.
