The Challenge

Saving for retirement can be a challenge which often requires making sacrifices in the present to secure a better future. The question we asked is how can we make saving for retirement easier?

A significant portion of Americans do not have enough retirement savings. According to a report by the Economic Policy Institute, almost half of American families have no retirement savings, and the median retirement account balance for families that do have savings is just $60,000.

Solution

Our solution is to design a  simple way for online shoppers get cash back auto-saved for their retirement, every time they shop online. We partnered with Walmart to make saving extra cash for retirement easier for millions of people.

Brand / Design system

Press & links

About Client

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